Black Friday comes but once a year, and it is always a big deal. Amazon is usually the focus for most people, but Shopify stores run massive sales too, and usually try to shatter their sales goals.
Ahead of Black Friday 2021, which kicks off on November 26, we decided to do some research and find out what the most popular items were during Black Friday 2020.
Why you may ask?
Because once Black Friday 2021 is over, it will be cool to see if any of the most popular products have changed. We could have new entries, brands that have lost traction, etc.
In Shopgram, We are all about data. So we looked at our huge dataset and brought you this:
Most Popular Shopify Products in Black Friday of 2020
Products that saw the most growth in the Black Friday and Cyber Monday sale (BFCM)
How do we get this data
In Shopgram, We crawl and categorize more than a million Shopify stores and all their products every week!
So we looked into the Black Friday week and extracted a number of products in each category. Then we got a moving average of the 8 weeks prior and saw which products had the most growth in that week span.
Here’s how the sample of the data looks like:
Clothing Products are the most popular products in Shopify
Because of various reasons, clothing-related products are the most popular products to be sold in Shopify stores. In case you want more proof, just head to the products section of Shopgram and see the most popular products in Shopify (Dropshipped or not) and the variety of products that are sold right now (Keep in mind we update our product tab every week with new data, so make sure to sign up and come back!)
Display products (Monitors, etc.) see the most growth in Black Friday week
As in physical stores, where TVs and Monitors usually have huge savings during the Black Friday and Cyber Monday time, the same thing seems to happen on Shopify eCommerce stores. With a whopping 2356% rise in the number of products in the Shopify stores, it is the leading hot product during Black Friday campaigns.
What Should you sell on your Shopify store during BFCM?
Previously, Black Friday was all about tech, but we’re seeing savings across multiple categories now, from clothing and beauty to supermarket and household products!
If you wish to find the best deals during this huge annual shopping event in 2021, many websites recommend paying attention to the following categories.
1. Women’s Clothing
Since winter is almost here, people will be urged to replenish their closets with warm clothing for the upcoming cold weather. Also, women’s Clothing is always the highest-selling eCommerce item.
2. Home Office
since the beginning of the covid pandemic, most people are working from home. So home office products have been popular due to the circumstances of remote work. Keep them in mind.
3. Customizable items
People are most likely to be interested in customizable items because they are good options for Christmas gifts. In addition to mugs and necklaces, dropshipping suppliers offer a variety of fantastic customizable products you can sell on your website for black Friday.
4. Self-Care & Beauty Products
Self-care and beauty products are especially popular in the holiday season. People buy skin-care or make-up products to give to their friends and family as gifts.
Bath products, handmade soaps, lotions, eye shadows, lipsticks, etc. are the items you can offer to your customers.
5. Pet Supplies
With so many people looking to spoil their pets in 2020, pet supplies and accessories are experiencing a boom. As an extra bonus, pet supplies offers a pool of dog Instagram accounts that can be used as influencers.