Merchants need to know what is popular in Black Friday deals so they can provide the exact things customers need. Of course no one can not know for sure what is gonna be demanded most but looking at Black Friday best buy 2019 and Black Friday sale 2020 in recent months can help. In the Shopgram team we have gathered data of 700k Shopify shops and analyzed them to help Shopify store owners. Let’s see what are the emerging products in the last few month:
What Are The Emerging Products On Black Friday Sale 2020?
Almost all Shopify stores products experience a rise in sales on Black Friday deals. Also there are some product types which have been popular constantly. For instance, “t-shirts” , “top”, “accessories”, “earrings”, “necklace” and “dress” and other types of clothing and jewelries are generally popular products at Shopify stores. These types are experiencing a rise in sales at Black Friday sale 2020 some of them more than others, and it differs based on the store’s country.
For more information about these popular products trends in general and at Black Fridays deals, see here.
There are some products which have not been popular but they have emerged recently and might be possible items in Black Friday sale 2020 and It seems knowing these types of products makes a good opportunity for merchants to have better sales in the last weeks of 2020, especially at Black Friday.
Comic Books A Possible Black Friday Best Buy 2020
One of the emerging product types are comic books, with almost zero offers in 2019, merchants are publishing comic books more and more on Shopify stores. As in August and September 2020, more than 2000 comic books are being published by over 440 merchants each week. This is a growth more than 250% compared to the previous 8 months average sales and might be effective in Black Friday deals.
These comic book sellers are from the countries below:
Thus we can conclude that comic books are becoming popular in the US, Canada and Britain. Data from the rest of the world is not enough to draw to a conclusion about them. So we can say Comic books have a good chance to participate in Black Friday sale 2020 in US, Canada and Britain.
The price data shows that over 84% of comic books cost less than 20$ and over 93% cost less than 60$.
Another emerging trend is for “Magic: The Gathering” products. It is a collectible card game from the vendor which has emerged in Shopify stores recently. Varieties of this product are published in hundreds of Shopify stores, which more than one third of them are in the US.
As you can see in the chart above, merchants began to sell the MGT products from the 33th week of 2020.
According to the above chart, MTG is trending in the US, Canada, Australia and New Zealand.
During Cov-19 pandemic staying home made home games popular and that might be a reason for this product’s emergence and might make it as a Black Friday best buy 2020 .
According to our data from more than 750K Shopify stores, Over 2000 shops sell E-juice/E-liquid from about 5000 vendors.
Selling e-juice online, has experienced more than 180% growth in sales in September 2020, compared to the previous 8 months average sales.
The price data shows that more than 75% of E-juice products cost less than 20$ and the rest are almost between 20 and 60 dollars.